200+ Homes Sold — Including Units that Sat for Months!
How We Consistently Sell ‘Hard-to-Move’ Homes in Under 2 Months - Without Dropping the Price
Even if it’s on a low floor, facing the afternoon sun, beside the expressway, or near a rubbish dump.
Like This Unit at D’Nest — Sold at a Record $2.23M Despite Multiple Buyer Objections
Like This Unit at D’Nest — Sold at a Record $2.23M Despite Multiple Buyer Objections
This 4-bed unit had several challenges that would normally scare off buyers:
Afternoon sun exposure
Modified layout (4-bed converted to 3-bed)
Buyer resistance — most still wanted the original configuration
We didn’t wait for the market to “wake up.” We reframed the narrative.
Highlighted the rare 1,410 sqft layout (larger than typical 1,270 sqft units)
Showcased the unblocked greenery views that created a sense of calm
Positioned the unit as a luxury escape, not just a resale condo
The result? Asking price of $2.18M turned into a record-breaking sale of $2.23M.
Still Waiting for Serious Offers?
You’ve cleaned. You’ve updated the photos.
You might’ve even repainted and adjusted the price.
There’s some interest, a few viewings… maybe even a couple of lowball offers.
But nothing’s happening. And it’s hard to know what else to do.
The agent says, “Just be patient.”
Buyers say, “Let us think about it.”
And weeks go by without progress.
If your home comes with a few “common buyer objections” — like:
A low floor
Road or expressway exposure
Afternoon sun
An older layout or a short lease
You might be wondering: “Is my unit just too hard to sell?”
But it’s not.
Why Some Listings Struggle — Even When They’re Priced “Correctly”
Here’s what most sellers (and even agents) overlook:
We’ve seen units that sat on the market for months — with all the usual “problems” — suddenly spark interest and sell within weeks.
What changed?
Not the property.
Not the market.
Just the way it was positioned.
Buyers form an impression the moment they see your home online — before they even step in for a viewing.
And most listings? They don’t shift that first impression effectively.
How Buyers Really Think in 2025
Today’s buyers aren’t just comparing layout or price.
They’re comparing how each space makes them feel.
In 2025:
They’re overwhelmed by listings
They’re emotionally exhausted from high prices
They’re desperate for certainty
And they expect every home to look like a showflat
If your home doesn’t immediately feel “comfortable,” “inspiring,” or “livable”... they scroll past.
Or they come for a viewing — and walk away quietly.
That emotional connection is what drives offers.
But it’s not something most listings — or traditional marketing — actively create.
THE BIG MISTAKE: THINKING PHOTOS AND PRICE ARE ENOUGH
It’s common to assume that good photos, a clean unit, and a fair price should be enough.
And to be fair — I used to think so too.
But in today’s market, that’s the baseline — not a strategy.
We’ve seen the same unit — same price, same layout — go from 0 viewings to 6 offers, just by changing how it was perceived.
Let’s break it down:
Listing Style
What Buyers Feel
Poor lighting + generic description
“Something feels off”
Overstaged “showflat” look
“Looks fake — not livable”
Clean, styled with buyer in mind
“I can picture myself here”
Buyers don’t want to be wowed — they want to feel at ease.
They don’t want perfection — they want potential they can connect with.
That’s what gets clicks. That’s what leads to offers.
Because buyers today don’t just buy a floor plan.
They buy the feeling of “I can see myself living here.”
HOW I SOLD 200+ STAGNANT UNITS IN UNDER 2 MONTHS — BY CHANGING HOW BUYERS SEE YOUR HOME
This didn’t happen by accident.
Over the years, I noticed something most agents ignore:
People don’t buy based on features. They buy based on feeling.
So I developed a smarter, buyer-first approach called the “Perception Design System”.
It’s not just better styling. Not just better photos.
It’s about mastering first impressions — and making buyers feel “at home” before they even step inside.
Decluttering
Clutter is one of the biggest obstacles to getting a desirable offer - having too much stuff prevents your potential buyers from envisioning the true potential of the space.
We’ll help you clean & organise your entire home, maximising the space to become showflat-ready.
Painting
A fresh coat of paint is the easiest way to transform old units, instantly increasing its appeal.
We use timeless neutral colours to give future buyers a sense of a blank canvas, making it easier for them to re-imagine their home.
Furniture Matching
Oftentimes, old & worn-out furniture brings down the perceived value of your unit.
That’s why we even replace all furniture where necessary, with carefully selected pieces that bring out the best in each room.
Lighting
The right lighting makes a big difference to the finished look in both your listing photos and viewings. By replacing outdated fixtures and optimising lighting placement, we can draw attention toward areas we want buyers to notice (and away from other areas).
Finishing Touches
Finally, we carefully select and place accessories and appliances in each room, to bring life and personality to your home, helping buyers connect emotionally with the property.
Then I design the entire listing —
From photos to words to viewing flow —
To speak directly to your ideal buyer.
So when they land on your page or walk through your door, it feels like home.
That’s the real reason my clients consistently sell homes others couldn’t —
And it’s why so many of them do it in under 2 months — without dropping their price.
Case study
Flo Residences
Sold At $54,000 Higher Than A Higher-Floor Unit
Before Makeover
The balcony was facing the main road, leading to noise during peak hours.
There was a construction planned in a plot of land right opposite the unit, which would cause noise and dust for years to come.
The unit itself was empty and in poor condition.
After Makeover
We filled the space with attractive vibrant furnitures
We cleaned with chemical to eliminate unpleasant odours and dirt.
We applied a fresh coat of paint to give the unit to revitalise the unit
We marketed it on social media, targeting couples or young families with one child.
Case study
Watercolours
Sold at A Record Price @ $1.35M
Before Makeover
Listed on the market for almost a year without any offers.
The unit was facing both the main road and intense afternoon sun, which were major obstacles when marketing this unit.
Potential buyers raised concerns about the pricing with other 4-bedroom units in the same developmenCS 3t selling at a similar price.
After Makeover
We declutter and enhance the property’s appeal before listing it for sale.
We research the market and identified three penthouses for sale with subpar conditions to present as competitors.
We addressed every buyer's objections regarding road noise, sunlight, and pricing comparisons, and focused on highlighting the positive aspects of the beautifully designed interior.
Case study
Bedok Reservoir Road
Sold at Record Prices @ $500K in Just 1 Week
Before Makeover
The HDB unit had only 64 years of remaining lease which some buyers see as a drawback.
The unit also looked quite old, which could deter some buyers looking for more modern properties.
After Makeover
We analysed recent transaction prices in the area and set a higher selling price than first proposed
Focusing the unit's full unblocked view as its unique selling point, we incorporated it into the marketing materials and home tour videos to attract potential buyers.
Case study
Executive Maisonette in Simei
Sold at A Record Price @ $682K in Just 7 Viewings
Before Makeover
The unit had been on the market for over a year without any good offers.
The owner had lived in the unit for over 20 years, making it hard to sell at the current market price without a negative sale
The unit had not been renovated in over 20 years, which posed a problem for potential buyers who would need to invest a minimum of $80K to renovate the entire unit.
After Makeover
Instead of spending thousands on renovations, we declutter to make it look spacious and inviting.
We highlight the unit's prime ground floor location and its proximity to Simei MRT Station as main selling points in our marketing materials.
After the unit was sold, we also assisted them in negotiating with the CPF Board to treat the negative sale as a paper loss, enabling them to move on to their next new home with more financial flexibility.
Case study
Blk 817A Keat Hong Link
Sold At A Record Price @ $555K in Just 1 Weekend
Before Makeover
Our clients wanted to sell their HDB unit at Keat Hong Mirage, which was 4.5 years old.
We foresaw a high level of competition once their HDB unit completes the 5-year Minimum Occupation Period (MOP) requirement.
After Makeover
We advised the homeowners to write an appeal letter to HDB, requesting early approval to sell the property, allowing us to start marketing it ahead of time.
We declutter and prepared the unit to look showroom-ready.
We took high-quality photos and created a video tour to showcase the property's best features.
We conducted the viewing and bidding to help them secure the best price possible.
Case study
D10 Astrid Meadows
Sold at $4.45M — a full $450K above the most recent transacted price
Case study
D10 Astrid Meadows
Sold at $4.45M — a full $450K above the most recent transacted price
Before Makeover
Lower-level unit facing afternoon sun
Seller had marketed for months without good offers
Recent nearby transaction at $4M pulled down expected valuation
After Makeover
Highlighted the rare pool-facing layout and tasteful renovation
Repositioned the unit’s perceived value based on prior year benchmark
Negotiated and framed the $4.45M result against the $4M comp for maximum appeal
Case study
Mont Botanik Residence
Sold at $1,288,888 after 4 months of focused marketing
Case study
Mont Botanik Residence
Sold at $1,288,888 after 4 months of focused marketing
Before Makeover
2-bedroom unit faced a rubbish collection point
Lower transaction volumes kept price growth sluggish
Sellers needed to move, but buyer interest remained low
After Makeover
Transformed the vacant unit with a stylish makeover to elevate appeal
Reframed the conversation around high ceilings and freehold potential
Attracted serious buyers and handled pricing objections through clear positioning
Case study
Clementiwoods Condo
Sold in 2 months for $1,850,000 — overcoming layout objections and buyer doubts
Case study
Clementiwoods Condo
Sold in 2 months for $1,850,000 — overcoming layout objections and buyer doubts
Before Makeover
Ground floor unit with a 291 sqft outdoor patio, perceived as “wasted space”
Buyer hesitation around layout and functionality
After Makeover
Marketed the patio as a rare, private hosting area with zip tracks and awning
Highlighted pool access, privacy, and expansion potential (extra bedroom)
Framed strong rental yield as a key selling point
What This Strategy Could
Do for Your Home?
If your home has flaws...
If it’s been sitting for weeks...
Or if you're just stressed about getting it sold before your next move —
This is the exact strategy I’ve used to help over 200 sellers move forward fast.
And now, I want to walk you through how it could work for your unit too.
In this no-obligation 1-to-1 Selling Strategy Consultation, I’ll personally:
Review your unit’s current positioning and pricing
Show you what buyers might be feeling (and why they’re not offering)
Identify small shifts that could dramatically increase appeal
Walk you through what I’d change — and how it works in real-world listings
Share what’s worked for other units with similar challenges
There’s no pressure and nothing to prepare. Just an honest, experienced look at what’s stopping buyers — and what we can do to turn it around.
LIMITED SPOTS EACH WEEK
Because we personally oversee each home’s strategy and execution, we limit consultations to just 5 per week.
If you’re planning to sell in the next 1–2 months, don’t wait until your unit goes stale.
📅 Click below to schedule your Selling Strategy Consultation now.
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Takes less than 30 seconds. No hard sell. Just actionable advice tailored to your home.
Struggling to Sell Your HDB?
Afternoon sun, low floor, or no serious offers?
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